Author Archives: Mike Fadem

A Look Into The T-Shirt’s History

When the T-shirts first arrived on the scene over 100 years ago as standard issue uniform for the U.S. Navy, who could have had the foresight to realize that it would quickly become an impacting part of our culture as … Continue reading

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Why Customers Buy

Many businesses expend a tremendous amount of effort developing the perfect sales strategy, but only a few make a concerned commitment to studying how people make buying decisions. One quote that we implement in our selling strategy is this: People … Continue reading

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Beyond the Basics

For most custom screen printers, the plain white tee shirt, along with colors, is the meat and potatoes of their business. Many would go out of business if it weren’t for these types of shirts. There is nothing wrong with … Continue reading

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Styling For Golf Shirts

The polo market is predominantly led by the three-button placket and two-button placket shirt front for the men. For women, there are some new items, such as the four-button plackets, V-neck Johnny collars , and even some five-button placket fronts. … Continue reading

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Cutting Edge Technology

Just when I think they’ve thought of everything they come up with something new. What was considered to be cutting-edge technology six months ago might be considered to be obsolete today. Never before in the history of mankind has there … Continue reading

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Decorating Headwear

When you think of a decorated hat, the first image that pops in your head is probably a baseball cap. Ball caps are not the only type of decorated headwear. There are sun visors, beanies, safari hats, fedoras, and trucker … Continue reading

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Latest Trends in T-Shirt Decorations

Sublimation is huge in tee shirt decoration. Unusual and bold locations are key trends showing up. The nape of the neck has been popular for placement of a logo, but now a new trend has become common. That trend is … Continue reading

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Find the Right On-The-Job Style

Have you walked into a business, whether it is a retail store or restaurant, and you had no idea who to talk to because no one had a uniform shirt on? I certainly have and it is frustrating. I truly … Continue reading

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Indian Summer

Do you remember the days in late September or early October as a kid in school when there were summer-like temperatures? I call those types of days, Indian Summer.  I didn’t think it was fair that we were in school … Continue reading

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Today’s Outerwear Trends and Fashions

Trends have changed in outerwear, just as they have with any garment such as tee shirts, jackets, fleece, etc. As the weather is starting to change and our customers for custom screen printing and embroidery are gearing up for the … Continue reading

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