Just when I think they’ve thought of everything they come up with something new. What was considered to be cutting-edge technology six months ago might be considered to be obsolete today. Never before in the history of mankind has there ever been a more exciting time to be an entrepreneur. I remember as a young boy going to work with my father who ran a small pharmacy located in
St. Louis. He was located in a building with five doctors and depended on those same physicians to send their patients down in order to have their prescriptions filled. That ended up to be the majority of his overall customer base and the other percentage was created by people calling in. He always had to be in the building in order to hear the phone ring in order to avoid missing any incoming calls. I remember the day that he got a 15 foot phone cord which allowed him to have the freedom to maneuver around his store. I remember thinking to myself, “This is awesome.”. I also remember having the desire to be an inventor, but I thought everything worthwhile had already been invented. I could not have been any more mistaken.
Today’s world has become a very small place due to the Internet and social media. Instead of incurring the overhead of a traditional brick-and-mortar building and all the expenses that go along with it, we are able to create virtual stores at a fraction of the expense of a physical building and therefore, cater to multiple cities simultaneously. People will normally do business by sitting in the comfort of their living room and do a relevant search on a major search engine such as T shirt printing St. Louis instead of having to get in their car and actually drive to a physical custom screen printing company location. I have been in sales my whole adult life and it used to be that the hardest part of the sales equation was finding someone who actually needed whatever it is you were selling at that particular moment in time. I used to do this by knocking on doors of local businesses and trying to get to the decision-maker. I would then ask him, “The next time you’re in the market for some custom embroidery or T shirt printing, if I could please have a chance to give you a quote? If I can’t give you a better value than what you have been getting thus far, then there is no reason to use me.”. I would like to try to create an incentive that would be worthwhile to give me the opportunity to get my foot in the door. After being given that chance, we knew that we would be able to give him a superior product along with a timely delivery. If we do the job correctly, the repeat orders along with the good referrals would simply take care of themselves.
You might not think that knocking on 100 doors and then saying the same thing over and over again was difficult, but believe me when I tell you that it was exhausting. Only about 3% actually needed screen printing at that moment in time and the rest would simply tell us to leave our business card and they would call us when they eventually would need more. What actually happened was they would take that business card and put it in a stack of 50 to 100 cards thick and after two or three months they would forget that it was even there.
With the advantages that today’s technology lends itself to, we don’t have to cold call at all. People actually seek us out and all we have to do is convince them why we’re going to give them the best overall value when it comes to their St. Louis digital T shirt printing requirements. Our custom screen printing company has access to the very finest equipment that our industry has to offer. Such as digital T-shirt printing technology which can reproduce the most complicated pieces of artwork in a matter of minutes. We also have access to the finest custom embroidery equipment which can lend itself to almost 400 stitches per minute.