Trends have changed in outerwear, just as they have with any garment such as tee shirts, jackets, fleece, etc. As the weather is starting to change and our customers for custom screen printing and embroidery are gearing up for the fall season, we are going to talk a little bit about a few of the changes that are seen in outerwear specifically. We are talking about jackets, fleece, hoodies and any outerwear garment.

One of the trends is the customization and tailoring styles. Gone are the days when a woman received a jacket or tee shirt that is unisex. Of course, you can still purchase unisex garments, but manufacturers are now customizing and tailoring their garments to fit a woman’s body. Men and women are not built the same and many women want their jackets to fit so they are more flattering. Style details such as back pleats and adjustable cuffs or shockcords are not only useful in women’s garments, but they also create more movement and enhance overall customization, and offer a tailored fit for men as well.

A strongly-designed women’s or men’s piece should not interfere with its ability to be decorated by custom screen printing or embroidery. We would suggest to our customers the best garment depending on the application of their logo. An open conversation with us can save a lot of headaches down the road.

A well designed garment, whether that is outerwear or a tee shirt, is usually complemented with updated styling, which allows for the custom screen printing or custom embroidery to be applied outside of the standard left chest. Possible options include moving the logo location from the left chest to the shoulder or hemline, or creating a tone-on-tone logo to add finesse to a high-end corporate piece.

If you are in the St. Louis, MO area, we would love to talk with you concerning your custom silk screening or embroidery needs. We have decades of experience and are knowledgeable to help you walk through the entire process with as little pain as possible.