We are well aware that that we are not the only St. Louis t-shirt printing company in town. Therefore, we need to find a way to set ourselves apart from the rest of the competition in our industry. We understand that with just the click of a mouse someone could find us as well as our competitors on social media in order to have their needs met when shopping. The fact that we are living in the information age makes it so different than it used to be back in the day when you had to get in your car and drive to the shopping mall in order to find the store that you were looking for. These days you could actually be working from your kitchen table in your underwear and find exactly what you need as well as where you can find it the most competitive price. Consumers today demand immediate gratification as their attention span is extremely short. If you don’t capture their attention within the first 4 seconds, then they are gone with just the click of a mouse.
Times are changing where people used to take their laptop to a coffee shop and pull up a seat and turn that into their little office during a lunch break. Nowadays, they tend to be working more from their cell phone. Therefore, you need to have a website that lends itself to looking good and performs well on a smaller screen. It would be a good idea to pull up your website on various types of smart phones, as well as laptops and see how different it appears from one device to another.
The most important component of any St. Louis screen printing company is the way they market themselves. They can be the best digital t shirt printing company in town, but nothing happens before the sale. The point I’m trying to make is that you need to make it easy for your potential customer to find you. You only have a few seconds to capture their attention and make them click on your site or they are gone. I would recommend that you include a call to action on the header of your website. This can create an opportunity and simplify the decision making process right from the start. I think it would be a good idea to include this button so that is easily seen from every single page. If not, you are leaving it up to the potential customer to scroll down in order to look for how to submit a free quote request. You should make it easily recognized as well as encourage your visitors to use it. This will allow you to have a much more efficient site for your visitors to navigate and for you to help direct them so that they do exactly what you want them to, which is to fill out the free quote request. We are a St. Louis embroidery company who specializes in custom apparel as well as screen printing and also can cater to inkjet applications and digital T-shirt printing. Please give us a chance to earn your business.