One of the keys to starting a St. Louis screen printing company is that you have to have balance. I’ve always been a huge believer that marketing and sales are the two most important components to establishing any type of new business. You can be the very finest St. Louis T-shirt printing company out there, but nothing will happen before the sale. That telephone has to ring and then you have to convince the perspective customer that you are going to be their very best choice in giving them the best overall value for every single dollar spent. If you are not capable of doing that then you’re never going to get the chance to prove to them that your work is outstanding. In other words, it’s just another opportunity lost.
When you break down the anatomy of a sale, it has two major components. The first component is that you need to find someone that is requiring whatever it is you do at that particular moment in time. For example, let’s say that there is a local car dealer who’s running an unbelievable promotion. They can be the very best value in town, but if you don’t happen to need an automobile at that particular moment and it is irrelevant. The second part is referred to as closing the deal. You have to instill perceived value in the perspective buyers mind in order to convince them that you are going to be the right man for the job. There are all sorts of advantages to embrace by tapping into social media and modern-day search engines. This gives you the advantage of helping your prospective buyer to locate you instead of you having to locate them at that particular moment when they are in need of your services. It is so important that they happen to see you and that of your competitors. Our particular experience was one that the job started coming in so fast that we couldn’t even get them done quick enough. I would describe that as a good problem to have but a problem nonetheless. Again, you have to have balance.
A digital T-shirt printing job that comes in will only benefit you if you can get it done in time. In other words, if you commit to the job you have to make sure that you are capable of completing it on time. This can be extra challenging when so many people wait until the last minute to think about their custom T-shirts.
Being able to cater to the time sensitivity that so often accompanies these orders can be quite challenging to say the least. You hate to leave anything on the table because if you do not take it on then someone else probably will. That being said, if you can’t handle the stress and you can’t fulfill the requirements needed in order to get these things done on the requested delivery date then you would have been better off just passing on the order entirely.
Give us a call the next time you’re requiring custom embroidery as well as complicated digital T-shirt printing. It will be our mission to put together a scenario that benefits everyone involved.